Chron: Loyal following helps Houston food truck expand under three-tier system


OK, that wasn’t their headline, it’s ours. But the story is the same – it’s just a matter of perspective.

The Houston Chronicle recently ran a story about the plight – or success, depending on how you want to look at it – of the Eatsie Boys food truck that wants to expand into a brew pub, but can’t brew beer and sell it on premises due to Texas three-tier system.

They’ll have to open two facilities to do that, making them the poster child for groups that want to throw out the system – and at the same time, for those who support it.

Read the full article for the full insight, but here are two points we thought were noteworthy:

“The two-pronged plan might not even be feasible, he said, if not for the fact that Eatsie Boys has developed a growing and increasingly loyal customer base with its food truck over the past 18 months. Starting a restaurant from scratch might not be worth the risk.”


Keith Strama, an Austin attorney and lobbyist for the Wholesale Beer Distributors of Texas, said that group would support some law changes, but nothing that would undermine the state’s three-tier system in which, with few exceptions, manufacturers sell only to distributors who in turn have exclusive rights to sell to retailers. Strama said the system gives smaller breweries access to the marketplace and has helped many of them open successfully in recent years.

“If they’re brewing good beer,” he said, “the opportunities are incredible in this state.”

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