(Updated below on 2/7 with statement from Beer Alliance)
FOR IMMEDIATE RELEASE
BREWPUB TO DISTRIBUTE FIRST CRAFT BREWED KEG
Changes in State Laws Help Industry to Flourish
AUSTIN, TX, February 6, 2014 – Uncle Billy’s Brewery & Smokehouse will become the first Texas brewpub in state history to have its beer distributed through a third-party to local bars and restaurants across Central Texas. Changes in state laws have loosened limitations for craft breweries throughout Texas – a milestone for the state, for the industry, and for the people who love delicious craft beer.
On Friday, February 7th, a keg of the brewpub’s Green Room IPA will be delivered to local bar Little Woodrow’s by a distributor and served on tap to patrons in a public tapping and celebration.
“Never before has a brewpub in Texas been allowed to distribute craft beer outside its own four walls through a third party distributor – the new laws and the collaboration with distributors have made this a reality,” said Uncle Billy’s co-owner Rick Engel. “It’s an amazing time to be a brewpub in Texas, and Uncle Billy’s is proud to take the first step in this exciting new era.”
Engel said, “Now, the great craft beer Uncle Billy’s has always been known for can be enjoyed not just at our pub, but also at other restaurants and bars they may choose to frequent.”
“This event celebrates the future and vision of an industry expected to contribute $5.6 billion to the state economy annually within the next decade,” Senator Kevin Eltife said. “We congratulate Uncle Billy’s on this day of recognition.”
At one time, the future was limited not by the imagination and passion of the brewing industry, but by the laws that limited their ability to grow and compete with out-of-state breweries.
In June 2013, the Texas Legislature passed reforms for the craft beer industry, allowing small packaging breweries to serve their beers on site in taprooms and brewpubs like Uncle Billy’s to have their beers distributed and sold off site.
Until these laws were enacted, that was illegal in Texas, while wineries and out-of-state brewpubs were allowed to distribute freely to retailers, creating an advantage for wineries and non-Texas breweries. .
But when distributor Austin-based Keg 1 delivers that first keg of Green Room IPA from Uncle Billy’s to Little Woodrow’s, that barrier will be shattered.
“We are thrilled to be a part of this historic moment and collaborating with Uncle Billy’s,” said Travis Erwin, president and COO, Keg 1 distributors. “We are turning on the faucet for more distribution of craft beer in Texas.”
“It’s officially a new day for brewpubs in Texas, and it’s been a long time coming,” said Charles Vallhonrat, executive director, Texas Craft Brewers Guild. “Brewpubs like Uncle Billy’s deserve the opportunity to grow and thrive as craft beer popularity sky rockets across the state.”
The new laws were the result of months of hard work by the Texas Craft Brewers Guild, Brewery stakeholders, the Beer Alliance of Texas, courageous state lawmakers and countless consumers, enthusiasts and activists.
The reform was a nod to the exploding popularity of craft breweries in Texas, whose numbers have nearly tripled just in the last five years. There are now nearly 100 licensed breweries in Texas who contribute hundreds of millions to the economy on an annual basis, up from 37 licensees in 2008.
In less than six months since the enactment of those laws, craft breweries in Texas already have plans in place to invest over $30 million in new production and facilities.
About Uncle Billy’s Smokehouse & Brewery
The pioneering spirit runs deep at Uncle Billy’s. In 1993, Engel opened the Houston’s first brewpub since Prohibition, and became an activist for the right to brew freely and without hefty limitations. In 2006, he co-founded Uncle Billy’s, named after William “Uncle Billy” Barton – one of the earliest settlers and affectionately known as one of the founding fathers of Austin.
Uncle Billy’s has won multiple medals from the Great American Beer Festival over the past six years as well as a very prestigious bronze in The World Beer Cup.
FOR IMMEDIATE RELEASE
February 7, 2014
Statement from Rick Donley, President, The Beer Alliance of Texas, LLC, regarding today’s historic tapping of the state’s first distributed malt beverage keg from a brewpub to a retailer. Uncle Billy’s Brew & Que will be the first brewpub in the state to distribute their own product to retailers for sale to the public under newly implemented laws. The craft beer, the Green Room IPA, will be offered at Little Woodrow’s in Austin.
AUSTIN, TX - “Congratulations to Uncle Billy’s Brew & Que and KEG 1 for being the inaugural brewer and distributor in the State of Texas to demonstrate the real world impact of forward thinking legislation.
Today’s event demonstrates the economic effects of market-responsive legislation passed by the Texas Legislature in 2013. The legislation provides an opportunity for brewers and retailers across the state to create jobs, grow the economy, expand consumer choice and enable the development of the craft beer and ale sectors.
The Beer Alliance of Texas and our member organizations like KEG 1 are proud of our advocacy efforts in this arena. With the help of key legislators, we were able to broaden in-state craft manufacturing and implement sensible, modest enhancements of brewing limits, market constraints and distribution arrangements to make this an economic reality.”
For information on today’s event, please visit HERE.
ABOUT THE BEER ALLIANCE OF TEXAS, LLC
The Beer Alliance of Texas is a trade association representing beer distributors from the coastal region to the panhandle, far West Texas to the Valley. Our members strictly adhere to today’s state-based regulatory model, including maintaining the three-tier system, while exploring new technologies and marketing to better serve the interests of Texas retailers and consumers in the malt beverage industry.