Today, we offer a toast to the independent bars and pubs of Texas and our nation. From the sloppy, wet watering holes with low ceilings and high bartenders to the swanky little corners of downtown with expensive views, they are the beating heart of our social structure – and they deserve our praise during these, the final days of the 62nd Annual Tavern Month.
Some of the best times of my life have been had in bars, or after bars, or on the way to bars, or even recovering from a night in the bars (those morning-after brunches, though!) I challenge you to deny that at least one life-changing event for you happened over beers or cocktails in a bar somewhere.
And if we’re going to congratulate the bars (and the beers that populate them), we need to acknowledge the independent distributors, loyal wingmen to the taverns who play an essential role in supporting the bars’ ability to give us the best quality beers at affordable prices – even here in Austin.
To that end, I present you this excellent read – a missive from Craig Purser, CEO and president of the National Beer Wholesalers Association, who does what he does for the same reason I do: He believes in the contribution that wholesalers make to the industry, to the economy and to our community. So do I.
But because he’s the expert, he’s able to say it a little better than I can:
“Thanks to a successful system of independent distributors and retailers, American consumers enjoy more choice and variety in beer than any other consumer product – and more selection than any other country in the world. So when you head out to your local watering hole, be sure to raise a glass and offer a toast to a system that works so well for brewers, distributors, retailers – and most importantly – the consumer. Cheers!”
Read his note here and raise a glass in your favorite watering hole tonight! Cheers indeed!